Category: Technical SEO

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Technical SEO helps visitors and search-engine crawlers reach the correct pages. This section covers broken internal links, redirects, XML sitemaps, canonical URLs and other crawl issues that can undermine otherwise useful content. Treat automated findings as evidence to investigate, rather than as instructions to change every URL blindly.For each problem, identify the affected source page, examine the actual HTTP response and determine whether the behaviour is intentional. For example, a 301 redirect may be perfectly appropriate for an old URL, while a chain of redirects within your own navigation is usually unnecessary. Likewise, a missing page can require a corrected link, a useful replacement or a legitimate 404 response depending on the context.Start with our Broken Link Checker, Redirect Checker and technical SEO audit guide. Work from high-impact access and navigation problems to smaller markup improvements, and retest after each change.
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