Free SEO Tools and Website Checkers
Check titles, descriptions, headings, redirects, broken links, sitemaps, robots rules and structured data without an account.
Which free SEO tool should I use first?
If you are not sure where to start, choose the check that matches the problem you have noticed. Each tool focuses on a particular part of a webpage. You can run individual checks without creating an account, then use a full site audit when you need findings across many pages.
Check how your pages appear in Google
Start with titles and descriptions when search results are unclear or repetitive. Use the SERP preview to compare a proposed snippet before updating a page.
Investigate crawling and indexing
A sitemap helps search engines discover preferred URLs; robots rules influence crawling. Check both before assuming a page has been removed from Google.
Find technical and on-page problems
Broken links interrupt navigation, headings help organise page content, and structured data needs to describe what visitors can actually see.
When is a full website audit more useful?
A single-page tool is helpful for answering one specific question, but it does not show whether the same problem appears across your whole website. A full audit can identify which pages are affected, group recurring problems and help you decide what to fix first. Always verify unexpected results and prioritise changes that benefit visitors rather than pursuing a score alone.
For a structured approach, follow our website SEO audit checklist, or start an SEO Scan Lab website scan.