How to Fix Common Website SEO Issues
Turn common SEO audit warnings into practical tasks, from broken links and weak snippets to headings and indexing checks.
An SEO report should identify the affected URL and the reason a finding matters. Not every warning requires a change: a deliberate noindex on an account page is different from accidental exclusion of a key service page.
Repair broken links using evidence
Start with the page containing the link and inspect its actual destination.
- Copy the source page URL, broken destination and HTTP status from the report.
- Find the link in your page editor, menu or reusable block.
- Update to a relevant live URL, remove it or create an appropriate redirect when content has moved.
Give each page distinct metadata
Overlapping titles and descriptions can make otherwise useful pages look interchangeable.
- Map one primary search intent to each indexable page.
- Write accurate titles and descriptions reflecting that page’s content.
- Test the final HTML output rather than relying on the editor preview alone.
Resolve heading and content warnings
A heading issue in a shared page-builder template may affect many pages at once.
- Identify which element is output as H1 in rendered HTML.
- Keep one clear main heading as a practical convention, without treating multiple H1s as an automatic penalty.
- Add content that helps the user, not text inserted merely to hit a word count.
Handle site speed and security with the right specialist
Content changes cannot fix slow origin responses or missing server security policies.
- Benchmark uncached response time and inspect hosting logs.
- Test cache rules while excluding account, checkout and private report pages.
- Deploy security headers through the host/CDN after checking compatibility.
What the audit can and cannot tell you
A scanner can detect signs of issues and provide evidence, but it cannot guarantee Google rankings, determine every search intent or replace a careful review of the live site. Confirm any changes in Search Console and recheck the affected pages after editing.
Useful next steps
Use the relevant free tools to test individual pages, and a full website scan when you need site-wide coverage.
Find the problems worth fixing first
Start with a free SEO summary, then review detailed evidence in the full audit if you need broader coverage.