Privacy Policy
This Privacy Policy explains how SEO Scan Lab collects, uses and protects personal information when you use our website, create an account, run SEO scans, purchase reports or subscribe to monitoring.
Who we are
SEO Scan Lab is an SEO auditing and monitoring service operated by Snappy Media Ltd.
For data protection purposes, Snappy Media Ltd is the data controller for personal information collected through SEO Scan Lab.
Information we collect
Depending on how you use SEO Scan Lab, we may collect the following types of information:
| Information type | Examples | Why we use it |
|---|---|---|
| Account information | First name, last name, email address, optional company name and encrypted password. | To create and manage your account and let you access your scans and reports. |
| Verification and security data | Email verification codes, login activity, IP address, browser details and timestamps. | To verify accounts, prevent abuse, protect users and keep the service secure. |
| Website scan data | Submitted website URLs, publicly accessible pages discovered during scans, page metadata, performance information, accessibility results, SEO findings and reports. | To run scans, generate reports, track monitoring history and provide recommendations. |
| Contact form data | Name, email address, optional company name and message. | To respond to support, sales, help and other enquiries. |
| Billing data | Billing address, transaction status, subscription status and payment references. | To process payments, manage subscriptions and keep required accounting records. |
Website scanning and scan results
When you submit a domain or website URL to SEO Scan Lab, we may crawl and analyse publicly accessible pages on that website.
This analysis may include technical SEO checks, on-page SEO checks, content checks, image and media SEO, internal links, structured data, performance, accessibility, security signals and social metadata.
SEO Scan Lab does not intentionally scan for personal information such as email addresses, telephone numbers or other personal details on websites. However, where such content is publicly available on a scanned page, it may be processed incidentally as part of the page analysis.
How we use your information
- Create, verify and secure your SEO Scan Lab account.
- Remember website URLs you submit during registration or login flows.
- Run free scans, full SEO audits and monthly monitoring scans.
- Generate, store and display SEO reports, PDF reports and monitoring history.
- Show new, fixed and recurring issues between scans.
- Process one-off payments and monthly subscriptions through Stripe.
- Send verification codes, password reset emails, scan notifications and account-related emails.
- Respond to support, sales and other contact enquiries.
- Prevent spam, fraud, abuse and unauthorised access.
- Maintain and improve the security, reliability and performance of SEO Scan Lab.
Legal bases for processing
Where applicable data protection law requires us to identify a legal basis, we rely on one or more of the following:
Payments and billing
SEO Scan Lab uses Stripe as its payment processor. Card details are entered into Stripe's payment environment and are not stored by SEO Scan Lab.
We may collect or receive limited billing information such as billing address, transaction status, subscription status and payment references to process your purchase and maintain legally required records.
Emails and communications
We send service-related emails such as verification emails, password reset emails, scan notifications, report-related emails and billing-related communications.
These emails are sent via SMTP from our VPS infrastructure.
We may also send marketing emails if you choose to opt in. Marketing consent is optional: the marketing checkbox is not pre-selected when you register or submit the contact form. Registered customers can see whether their preference is currently Yes or No in their Account area and can change it at any time.
Cookies and similar technologies
We use cookies and similar technologies to keep you signed in, remember account and session state, remember scan intent and make essential parts of SEO Scan Lab work correctly.
We may also use analytics and other optional technologies subject to applicable consent requirements. Our cookie banner allows you to accept all optional cookies or manage your preferences. Necessary cookies remain active because they are required for functions such as login, registration, security, account sessions and scans.
For full details, please see our Cookie Policy.
Analytics, anti-spam and security tools
SEO Scan Lab uses tools such as Google Analytics and Google Site Kit (when configured) to help us understand website usage and improve the service.
We also use reCAPTCHA and other anti-spam or anti-abuse protections. When the website is live, we may also use Wordfence for website and account security.
Who we share information with
We may share personal information only where necessary with service providers that support SEO Scan Lab, including:
- Stripe for payment processing;
- hosting and infrastructure providers, including our Fasthosts VPS environment;
- email delivery infrastructure;
- analytics, anti-spam and security providers;
- professional advisers or authorities where legally required.
We do not sell your personal information.
International users
SEO Scan Lab is operated from the United Kingdom but is intended for customers worldwide.
If personal information is transferred internationally, we take reasonable steps to use appropriate safeguards where required by applicable law.
How long we keep information
- Contact form enquiries: the website does not keep a separate contact-form database copy; enquiries are delivered by email and are intended to be deleted after they are answered, and within 30 days of being sent.
- Security logs: retained for 7 days.
- SEO scan reports and downloadable reports: retained for up to 1 year. Where an account still exists, we may email the customer approximately 30 days before an eligible report is due to be deleted.
- Monitoring reports: retained for up to 1 year, or until the account is deleted if sooner.
- Free / unpaid inactive accounts: may be automatically deleted after approximately 6 months without a login. We aim to provide approximately 30 days' warning first.
- Accounts with paid report history but no active Monthly Monitoring subscription: may be automatically deleted after approximately 12 months without a login. We aim to provide approximately 30 days' warning first.
- Active Monthly Monitoring accounts: are not automatically deleted for inactivity while the paid subscription remains active.
- Deleted accounts: account details, websites, scans and reports are deleted and cannot be recovered. Invoice or transaction records may be retained separately where required for accounting, tax, fraud-prevention or other legal purposes.
Your rights
Depending on where you are located and the law that applies to you, you may have rights that include:
- AccessRequest a copy of the personal information we hold about you.
- CorrectionAsk us to correct inaccurate or incomplete information.
- DeletionAsk us to delete your personal information in certain circumstances.
- RestrictionAsk us to restrict how your personal information is used in certain cases.
- ObjectionObject to certain processing where applicable.
- Marketing choicesOpt in or out of marketing emails at any time.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.
Children
SEO Scan Lab is intended for adults, businesses and professional users. It is not designed for children.
Related policies
This Privacy Policy should be read together with our other website policies:
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page and the “Last updated” date will be updated where appropriate.
Contacting us about privacy
To avoid publishing a direct email address publicly, privacy enquiries should be submitted through our secure contact page.
If you want to ask a privacy question or exercise your data protection rights, please use the SEO Scan Lab contact form and select the relevant enquiry type.